This campaign focuses on the fight to protect women’s reproductive rights under the Trump administration through protests, petition, informing the public and just getting followers.
The intended audience for this campaign are 18-25 year old women that are passionate about reproductive rights and support controversial topics like abortion.
To reach that audience, the campaign uses Instagram, Facebook and Twitter.
Facebook and Instagram are especially popular for young women . 31% of 18-34 old users on Facebook identified themselves as female. Statistics for Instagram are not as clear, though 38% of their users are women and 59% are between 18-29.